Our History

EvolutionOlivia Hensley started Smart Marketing for Small Businesses, LLC back in 2001 as a way to give small businesses access to affordable C-Level marketing advice. Although Smart Marketing began by working miracles for small businesses, our scope of services quickly broadened to strategizing with large corporations all around the country – and even a few out of the country! The company was re-branded from Smart Marketing for Small Businesses to the current Smart Marketing that exists today as a result of our ever-increasing corporate client base and reflecting Smart Marketing’s evolution into a digital marketing company.

From ad hoc services that save small businesses time and money, to the affordable rate and fee structures offered to large corporations, our services are customized to your every need and backed by proven results.

Although a majority of the Smart Marketing employees are part-time workers and fortunate to have a strong work/life balance by telecommuting from home, everyone brings full-time talent to the table. Care has been taken to find the right mix of talented professionals to support the company’s goals.

Proven experience. Industry expertise. Talented professionals. That is Smart Marketing.

“We have been working with Smart Marketing for several years. Smart Marketing is an essential partner for our business as they created and maintain our improved website. They also create our marketing material for our physician marketing program. They are always very quick to work up a design that exceeds the initial expectation of the project. They are also always quick to respond to any of our requests/questions. The team at Smart Marketing is incredibly innovative and never hesitates to make us aware of additional opportunities for increasing our exposure in our area.”

Gary Johnson, Au.D

Doctor of Audiology, Advanced Hearing Group

WHAT DO WE DO?

We actually do so much more than this, but you get the idea:

  • Search Engine Optimization (SEO)
  • Content Creation & Amplification
  • Traditional Media to Digital Marketing – and everything in between
  • Email Marketing
  • Search Engine Marketing
  • Ad Words, Social Campaigns, Remarketing
  • Video Production & Video Editing
  • Social Media Marketing
  • Mobile Website Design & Development
  • Responsive Website Design & Development
  • Mobile Apps
  • Ecommerce
  • Big Data Targeting
  • Graphic Design
  • Newsletter Design
  • Business Cards
  • Logo Design
  • Brand Collateral
  • Signage

OUR CREW

Olivia Hensley

Olivia Hensley

Owner & Chief Cheerleader

Olivia Hensley founded Smart Marketing in 2001. She holds a Master’s Degree in Media Relations/PR and has over 25 years of experience in the field of sales and marketing. When not managing Smart Marketing’s daily operations or her wildly talented marketing team, Olivia is managing her home team, which includes her patient husband Steve, her children Jillian and Joey; their dogs Henry and Charlie, and their two cats whom are anti-social by nature and have asked to have their names withheld. In her spare time, Olivia enjoys spending time with her family, crossfit, cooking, and occasionally holding baby goats.

Becky Morris

Becky Morris

Director & Search Engine Wrangler

Becky Morris joined Smart Marketing in 2007 when she made the leap from corporate accounting to digital marketing and stay-at-home parenting. Becky holds a Master’s Degree in Secondary Education and a Bachelor’s Degree in Accounting but has found her true niche in figuring out what makes a website rise to the top. Her husband calls her a geek, we call her an SEO groupie, and her son just rolls his eyes – but that doesn’t stop her from reading digital marketing magazines over breakfast.

Vince Slate

Vince Slate

Artist and Designer

Vince Slate grew up in Phoenix, Arizona and has been drawing his whole life. He graduated from Collins College in 2010 with a BA in Visual Communications and began venturing into graphic design shortly thereafter. His passion for art is now accompanied by his appreciation for front end development and he plans on continuing towards UX Design. His recent accomplishments include a logo banner displayed at Chase Field for a Valley Roofing Company, signage created for a local comedy club and he designed a Painted Pony horse figurine that is being sold in gift shops worldwide. Vince works part time as a graphic designer and in his free time he enjoys playing the guitar, going to the gym and hiking.

Rujuta Patel

Rujuta Patel

Website Whisperer (Web Developer)

Rujuta Patel, completed her Bachelor degree in Information Technology in 2011 from Veer Narmard South Gujarat University has been in her field of study for over five years. Rujuta enjoys the work, and to discover new things that keep her updated with new technology.

Apart from her career, Rujuta loves spending time with her family. “Hanging out with my cousins rejuvenates my mind and body.” In her spare time, she loves playing basketball, traveling and knowing about different cultures and traditions. Rujuta enjoys hiking and DIY activities in her leisure time.

Joey Teng

Joey Teng

Programmer / Magician

Joey Teng, Smart Marketing’s Web Developer, has over 8 years of web design experience and holds a Bachelor’s Degree in Economics. Originally from Colorado, he is currently lucky enough to be residing in the Netherlands. Joey is passionate about coding pixel perfect web projects. In his spare time, Joey enjoys playing basketball, traveling, teaching Tai Chi, hiking, snowboarding, and watching sports.

Rebecca Lucas

Rebecca Lucas

SEO Manager, Researcher & Indispensable

Rebecca Lucas grew up in Detroit, and staying true to her Motor City heritage, aspired to become a mechanical engineer. College, on the other hand, dissuaded her of that notion. Having always been a voracious reader, she has a great appreciation for the written word. As a Copywriter and Digital Marketing Specialist, she has been given the opportunity to both hone her writing skills and research the latest trends in digital marketing. Rebecca married her childhood sweetheart 27 years ago; four children and eight cross country moves later, she is now happily adjusting to life in the greater Chicago area.

Brianna Palmer

Brianna Palmer

Copywriter & Sweet Talker

Brianna Dingmon has been with Smart Marketing since 2010. High school teacher by day and SEO copywriter by night, Brianna enjoys anything that keeps her creative juices flowing. When she isn’t coaching tennis, basketball or softball, she is spending time with her husband Chris and their extended family and friends. Brianna is passionate about anything Spain – she loves the language, history, culture and gastronomy!

Hilary Huntley

Hilary Huntley

SEM Maverick & Trailblazer

Hilary Huntley completed her Bachelor degree in Marketing way back in 1993. After 12 years in the real estate industry, she returned to Arizona State University to obtain a Master’s Degree in Education. Eight years in the classroom had her looking for a career change and Smart Marketing helped her find her niche. Hilary is a mom and wife of two kids, Daisy the bulldog, and Terrence the tortoise. In her free time, she cherishes time with family, friends, watching football and long walks.

Geri Yaccarino

Geri Yaccarino

Billing & Accounting Guru

Although officially and/or unofficially retired, Geri Yaccarino does administrative work for Smart Marketing. Geri is mostly responsible for our billing and accounting so when she is not busy at end-of-month billing time, this take-charge Grandma can be found painting beautiful ceramics, reading, going to plays, and spending time with her family, which includes her husband Michael of over 60 years of marriage, and seven grandchildren and three great-grandchildren.

Tawnia Collins

Tawnia Collins

Website Whisperer (Web Developer)

Tawnia Collins is a native of Arizona and currently lives in Chandler with her husband Patrick, daughter Lexie and step-son Brody as well as 4 dogs Grace, Max, Martini, and Bo. She has been a Web Developer for a little over 6 years among a myriad of other skill sets.  While having no formal degree, she has gained her web development experience from on the job training and has honed her skills by taking classes.

When Tawnia is not working and spending time with her family, she volunteers and fosters for a local animal rescue, Pathway’s Home Animal Rescue. She gets great fulfillment finding animals their forever home.

Nicole Mekker

Nicole Mekker

Designer, Artist, & Adventurer

Nicole Mekker completed her Bachelor’s degree of Fine Arts, concentrating in painting and graphic design, at Alfred University in 2014. From there she moved to abroad to teach and explore the world, first in Costa Rica and then South Korea for nearly 2 years. In 2016, she moved back to her hometown of Syracuse, NY and began working as a freelance graphic design and painter. She joined the Smart Marketing team in December 2016. Nicole loves learning other languages and cultures, such as Spanish and Korean. In her spare time, she likes to go hiking and skiing.

Brandon Holland

Brandon Holland

The Problem Solver

Brandon Holland is a Computer Engineer from the University of Illinois. He has a specialization in Software Engineering and Computer Security. Brandon has been developing websites for over seven years now and has worked with clients all over the world.

In his free time, Brandon enjoys spending time with family and friends. He is also an avid sports fan and enjoys traveling.