Ready? Aim. Connect.
It has been said that, “Good advertising is about persuasion.” We agree. But, in order to be persuasive, you have to first have common ground. That’s why we like to begin our creative process with a simple adage, “What can we say that both sides can agree to?”
It is a simple philosophy that many advertisers overlook. Start with a common thought, an opinion, a goal, and then build your ad from that. At Smart Marketing, we believe that when you start with common ground, you have already begun a meaningful dialogue with your customer. Our advertising does not simply try to influence a consumer, our advertising also seeks to make a connection.
Take a look at our work, read about us, and if you are intrigued, contact us. We will be happy to talk to you about our services, our approach, and of course our costs.