Although Smart Marketing began by working with small businesses, our scope of services quickly broadened to include large corporations. The company was re-branded from Smart Marketing for Small Businesses to the current Smart Marketing namesake as a result of our ever-increasing corporate client base.

From ad hoc services that save small businesses time and money, to the affordable retainer rate and fee structures offered to large corporations, our services are customized to your every need and backed by proven experience.

Although a majority of the Smart Marketing employees are part-time workers and fortunate to have a strong work/life balance by telecommuting from home, everyone brings full-time talent to the table. Care has been taken to find the right mix of talented professionals to support the company's goals.

Proven experience. Industry expertise. Talented professionals. That is Smart Marketing.


Our Staff:

Olivia Hensley founded Smart Marketing in 2005. She holds a Master’s Degree in Media Relations/PR and has over 20 years of experience in the field of sales and marketing. When not managing Smart Marketing’s daily operations or her talented marketing team, Olivia is managing her home team, which includes her patient husband Steve, her children Jillian and Joey; their dogs Henry and Charlie and their two cats. In her spare time, Olivia enjoys spending time with her family, biking, reading and cooking.

Jim Tierney, our enormously talented Creative Director, has been with Smart Marketing since 2006. From cartoon work to web and graphics design, Jim ensures every print and web piece for the company looks its best. He has a fine arts background, including a degree in painting, and likes the variety of work that allows him to put his creative talents to work. In his spare time, Jim enjoys cartooning, video games and going to the gym.

Jen Molinari is an incredibly talented graphic designer and artist. From illustration work to branding campaigns and websites, she has over 11 years of experience in the industry. Jennifer holds a Bachelors of Arts degree in Graphic Design and has been an artist her entire life. She puts a high level of passion and creativity into everything she does and pays the utmost attention to detail. In her spare time, Jennifer enjoys drawing, painting, and spending time with her husband and son.

As Smart Marketing's Social Media Marketing Manager, Becky Morris plans, organizes, and schedules the creation and publishing of marketing materials on social media sites, blogs, and websites. She serves as a liaison between our clients' businesses and the online community. Becky also is responsible for mail list management and research. Becky and her family enjoy the rural outdoor life of Upstate New York and have recently taken several new hobbies like making maple syrup; raising calves, pigs, and free-range chickens; and organic gardening. Becky brings 15+ years of experience in accounting and management and holds a Bachelor's degree in accounting and a Master's degree in education.

Although they have retired from the public sector, Mike and Geri Yaccarino are kept quite busy processing all direct mail pieces for Smart Marketing clients and Geri does administrative work for Smart Marketing. When they’re not busy handling up to 2,000 to 3,000 mail pieces each month, this take-charge husband and wife team can be found reading, going to plays, and spending time with their family, which includes seven grandchildren.