Search Engine Optimization (SEO)
You can build the most creative, beautiful, and interesting website in the universe, but without the proper SEO, will anyone find your website?
What is SEO?
Search Engine Optimization, commonly referred to as SEO, is the practice of optimizing your online presence so that it can easily be found by search engines like Google, and ultimately, PEOPLE. This includes everything from your website itself to social media platforms and blogs … basically, anywhere your brand can be found online.
When your company’s online content is put into a format and language that is appealing to the search engines, they will show it to the world. What does that mean for you? Let’s take a look.
What Can SEO Do For Your Business?
Clients who come to us at Smart Marketing often express similar concerns. Can you relate to any of these common business problems?
You have a new website but don’t know how to attract potential customers to it.
You have traffic on the site, but you are failing to attract the right customers or people who are interested in your services.
Your business phone isn’t ringing with new leads.
The website you have isn’t showing up on the first page of search engines.
If any of the problems above sound all too familiar, don’t despair… we can help! Instead, imagine how you’d feel if your experience looked more like this:
You have a beautiful website that is easily found by both search engines and PEOPLE.
Traffic to your website not only remains steady month after month … it actually increases!
You have a steady stream of qualified leads who call your business or contact you through your website … people who actually want what you have to offer and are ready to BUY!
Your website ranks high on the search engine results pages (SERPs), making it easier than ever to attract new customers.
You’re easily able to target your ideal audience, whether they be local or international, in whatever stage of the buying process they happen to be in.
Our industry leading SEO techniques and services can provide valuable solutions like these to your real world business problems. What you’re left with is a website that works for you around the clock, 365 days a year.
SEO Services From Smart Marketing
At Smart Marketing, we treat your company as if it were our own. After all, our success ultimately depends on your success. Our SEO professionals use only trustworthy white hat SEO techniques that cater to your company’s needs and deliver results. Our SEO services include:
Comprehensive SEO Audits
How can you get where you want to go if you don’t know where you are? Our thorough SEO audits examine every page of your website and provide recommendations for how to turn the site into a finely-tuned machine that any search engine will love.
Keyword Research
What are people looking for when they come across your website? Does that match what you want them to be searching for? Keyword research and strategy can bridge the gap between search terms you’re currently ranking for and what you’d ideally like to be ranking for. Every business is different and our SEO experts work with you to find and utilize the best keywords for your company and your market.
Local SEO Services
Why spend your marketing dollars advertising to the world when your target audience is right around the corner? Our local SEO services dial in your internet presence so that potential customers can easily find you. That often includes optimizing your Google My Business listing so you can attract local clients that are more likely to convert.
Content Creation & Amplification
The search engines love sites that produce fresh content on a regular basis, especially content that answers the questions people have. Our SEO experts will work with you to showcase your knowledge and unique niche in the marketplace. This can include creating new meaningful content or optimizing what you already have so that it can be found by search engines and ultimately, your target audience.
Link Building
Your website will rank higher in the SERPs when it’s linked to by other trusted sources. Our SEO professionals work to create connections, otherwise known as backlinks, between your site and others. The ultimate goal is to improve the trustworthiness and credibility of your own website so the search engines will see it as an authority on the subject.
Technical SEO
While keyword research and content building can help on the front end, technical SEO can address issues with your website behind the scenes. Things like page speed and other optimization techniques can improve your site’s ability to be crawled by the search engines, which ultimately boosts ranking.
Website Redesign SEO Services
Website developers and creative designers don’t always have the same priorities as the search engines. Don’t let simple design and development errors cause your rankings to drop. Make sure you have an expert SEO at the table before you start the redesign process.
Analytics and Reporting
SEO is an ever-changing landscape and a process that evolves over time. We regularly evaluate your site’s SEO performance to measure and assess the effectiveness of the current keywords and marketing strategy. Adjustments can then be made as needed to boost rankings and overall performance.
Ready to boost your website's SEO?
Search Engine Optimization FAQs
Does MY business need SEO?
The truth is, every business that wants to grow can benefit from search engine optimization. Making your website and online content easy for search engines to find can ultimately bring in more customers, increase sales, and generate higher profits.
Why doesn’t my business show up in Google search results?
This is a great question, but one that has many answers. Maybe your website is new and doesn’t have the authority Google is looking for. Or, perhaps your content doesn’t adequately answer search queries. A professional SEO company can do a comprehensive audit of your site and make recommendations that can improve ranking.
How long does it take to see results from my SEO efforts?
Unfortunately, you may not see overnight results from your SEO strategy. Building authority, creating meaningful content, and finding the right keywords for your business all take time, oftentimes 4-6 months or more. That’s why it’s critical to work with SEO experts to determine an appropriate marketing strategy. Then, do regular check-ins to evaluate how it’s working and make adjustments as necessary.
Should I only do SEO or include PPC as well?
Pay-per-click (PPC) marketing is another way to attract your target audience by utilizing a paid advertising campaign built around specific keywords and a specific goal. Every business is unique in its overall goals and budget. In general, however, we recommend a combination of on-going SEO with a targeted PPC campaign to reach specific goals.
Once my SEO is done, can I leave it alone?
Pay-per-click (PPC) marketing is another way to attract your target audience by utilizing a paid advertising campaign built around specific keywords and a specific goal. Every business is unique in its overall goals and budget. In general, however, we recommend a combination of on-going SEO with a targeted PPC campaign to reach specific goals.
Search Engine Optimization Made Easy
SEO is a major component of any successful digital marketing effort. But, it takes regular investment of time, money, and patience to get the ultimate results. Why not spend your efforts on what you do best, like serving your customers and running your business?
Leave your SEO and marketing strategy in the hands of the experts who care about your business and your success … simply contact us today for your FREE 1:1 SEO Evaluation and experience what it feels like to get noticed!
“This company has taken my small, local business and allowed me to reach people across the world. They’ve single handedly increased my monthly revenue by more than 5x in a less than a year, and have given me a platform to keep growing. I struggle with building websites and creating media and Smart Marketing has done the work for me so I can focus more on my clients. I can’t recommend them enough!”