The Smart Marketing Team comes from a variety of backgrounds with invaluable experience. Smart Marketing employees are fortunate enough to have a strong work/life balance by telecommuting from home, so everyone brings full-time talent to the table! Care has been taken to find the right mix of talented professionals to support the company’s goals and bring our clients the best results.
Talented professional team dedicated to your results.
Olivia Hensley founded Smart Marketing in 2004. She holds a Master’s Degree in Media Relations/PR and has nearly 30 years of experience in the field of sales and marketing. When not managing Smart Marketing’s daily operations or her wildly talented marketing team, Olivia is managing her home team, which includes her patient husband Steve, her children Jillian and Joey; their dogs Henry and Charlie, and their three cats whom are anti-social by nature and have asked to have their names withheld. In her spare time, Olivia enjoys spending time with her family, CrossFit, yoga, cooking, and occasionally holding baby goats.
Tawnia Collins is a native of Arizona and currently lives in Chandler with her husband Patrick and their 6 dogs Chi Chi, Grace, Nico, Hope, Oscar and, Max. They have become empty nesters with their son and daughter both attending college in Arizona. She has been a Web Developer for a little over 7 years among a myriad of other skill sets. While having no formal degree, she has gained her web development experience from on the job training and has honed her skills by taking training classes.
When Tawnia is not working and spending time with her family, she volunteers and fosters for a local animal rescue, Back the Blue Pet Rescue. She gets great fulfillment finding animals their furever home.
SEO / SEM Grand Master
Rebecca Lucas grew up in Detroit, and staying true to her Motor City heritage, aspired to become a mechanical engineer. College, on the other hand, dissuaded her of that notion. Having always been a voracious reader, she has a great appreciation for the power of the written word and its ability to influence and drive change in the world. Working to develop a client’s content marketing and SEM campaign strategy gives her the opportunity to see this power in motion. Rebecca married her childhood sweetheart 30 years ago; four children and eight cross country moves later, she is now happily adjusting to life in the greater Chicago area.
Master of Creativity
Nicole Mekker earned her Bachelor’s degree of Fine Arts, concentrating in painting and graphic design, from Alfred University in 2014. Besides art and design, Nicole’s other passion in life is traveling. She has lived and/or studied in several countries including Japan, Spain, Costa Rica, and South Korea (and taken leisure backpacking trips to even more). In 2016, she moved back to her hometown of Syracuse, NY and began working freelance in design and painting. She joined the Smart Marketing team in December 2016 as a Graphic Designer and has since started training into Web Development to become a Unicorn.
Head Word Wrangler
Gretchen Richards earned her Master’s Degree in Occupational Therapy from Russell Sage College in 2001. She soon found, however, that her real passion was not in the medical field, but in organizing, writing, editing, and paying attention to details. This led her to Smart Marketing where she uses her writing and editing skills to help clients achieve their marketing goals through blogs, social media, and other outlets. When not working, she enjoys reading, gardening, traveling with her husband and two sets of twins, and learning something new every day.
Alexis (Lexie) Crane
Captain of Multitasking
Alexis (Lexie) Crane is an Arizona native, however she is still not used to the heat even after 23 years. She resides in Chandler, Arizona with her husband Connor, step son Cade, and pit-bull Charlie. Despite being quite the home-body, in her spare time, Lexie enjoys watching movies, going on walks, and bowling with her family. While she has traveled outside of the U.S., her dream is to one day visit Italy and Ireland. Lexie joined the Smart Marketing team in 2020 and is very detail oriented and a great multi-tasker, making her a Captain at her craft.
Copywriter and Social Media Queen
Brianna SteeleBrianna has been with Smart Marketing since 2010. Middle school teacher by day and SEO copywriter by night, Brianna enjoys anything that keeps her creative juices flowing. When she isn’t coaching tennis, basketball or softball, she is spending time with her gorgeous daughter Kylie (born 9/8/19), her husband Bryan, their two cats Bella and Zoey and their extended family and friends (yes, in that order!). Brianna is passionate about anything Spain – she loves the language, history, culture and gastronomy!
Multi-Tasking Design Ninja
Katrina Craven, earned a Bachelor of Fine Arts from Western Kentucky University concentrated in graphic design. She enjoys mixing those skills with photography and painting. Married for 18 years, Katrina is the CEO of her household of 3 kiddos, 2 dogs, 2 fish (last time she checked) and whatever bunny/duck/frogs etc… that the kids bring home. As well as being soccer mom, Katrina loves her graphic design work, bringing to life anything a client can imagine.