GEO (AI Search) & SEO
You can build the most creative, beautiful, and interesting website in the universe, but without the proper optimization, how will anyone find your website?
Be Found. Stand Out. Get Results.
What is GEO?
Generative Engine Optimization (GEO) is the process of optimizing your website, content, and online presence to improve your visibility in AI-powered search and answer platforms. As people increasingly turn to tools like ChatGPT, Google AI, Gemini, and Claude to research businesses, products, and services, GEO helps position your business to be referenced and recommended in these AI-generated results.
What is SEO?
Search Engine Optimization (SEO) is the process of improving your website and online presence so search engines like Google can better understand your business and rank your pages for relevant searches. Our SEO strategies help connect your business with the people actively searching for what you offer — whether they’re searching for a local business in Chandler, Mesa, Tempe, or anywhere else in the country.
Is Your Business Getting Found?
Whether you’re a local business in Chandler, Mesa, Tempe, Gilbert, or the greater Phoenix area, or a company serving customers anywhere in the United States, we’ll build a search strategy around your market, your customers, and your goals.
The Search Problems Holding Your Business Back
A great-LOOKING website is only the beginning. If search engines and AI-powered platforms can’t find, understand, or recommend your business, your website might need some changes. Are you experiencing any of these common issues? If so, Smart Marketing may be able to help!
You built a great website, but traffic isn't coming.
Your website looks great, but no one is finding it through search or AI tools.
You're getting traffic, but not the right traffic.
Ranking for the wrong keywords doesn’t help. Your visibility needs to reach people who are actually looking for your products or services.
Your business isn't appearing in AI-generated answers.
Your potential customers may be asking ChatGPT, Google AI, Gemini, Perplexity, and other AI-powered platforms for recommendations — and your business may not be part of the conversation.
You're not showing up in local searches.
If you serve a specific geographic area, you need to be visible when people nearby search for the services you provide.
Your competitors are outranking you.
Even if your business is better, customers may never discover you if competing websites appear ahead of yours.
Your website isn't generating enough leads or phone calls.
The ultimate goal isn’t simply rankings, clicks, or website traffic. It’s getting more of the right people to call, contact, visit, or buy.
Imagine Being Easier to Find Everywhere Your Customers Search.
With the right SEO and GEO strategy, your online presence can work harder for your business. You can build visibility in traditional search results while also creating a stronger digital presence for the evolving world of AI search. That means:
Your business is easily found by search engines and AI assistants.
And therefore, more easily found by the PEOPLE who could become your customers.
Traffic to your website finally starts INCREASING.
Your website traffic not only remains steady month after month… the views actually increase!
Your website gets better visibility for keywords that actually matter.
You rank higher up on the search engine results pages (SERPs), in front of competitors.
You have a steady stream of qualified leads through form fills or calls.
From people who actually want what you have to offer and are ready to BUY!
Your website has content that answers the questions your customers are actually asking.
Meaning greater opportunities to be referenced, mentioned, or recommended in AI-powered searches and in AI assistant chats.
Increased visibility for your business in local search results.
Ranking your business in Chandler, Phoenix — or whatever local areas your business serves!
More Visibility. More Traffic. More Business.
Our industry-leading GEO & SEO techniques can provide valuable solutions to your real-world business problems. What you’re left with is a website that works for you around the clock, 365 days a year.
Industry-Leading GEO & SEO Strategies
Get Your Website Found by AI-Search AND Top Ranking in Search Engines
At Smart Marketing, we don’t believe in one-size-fits-all marketing. Your business, customers, competition, and service area are unique — so your search strategy should be, too.
Based in Chandler, Arizona, we’ve been helping businesses build stronger online visibility since 2004. So whether you’re a Chandler business trying to dominate your local market or a company in another state looking to reach customers in your local area, we can create an SEO and GEO strategy around your specific market. Some of the techniques and services we use include:
SEO & AI-Search Audits
How can you get where you want to go if you don’t know where you are? Our thorough SEO and AI-Search audits examine every page of your website and provide recommendations for how to turn the site into a finely-tuned machine that any search engine will love, and every AI assistant will recommend.
AI Search Optimization / GEO
Search is evolving beyond traditional search engines. Our GEO strategies help prepare your website and online presence for AI-powered search experiences, including platforms such as ChatGPT, Google AI search experiences, Gemini, and Claude.
We create useful content and a strong digital presence to help AI systems better understand your business and services, in order them more likely to recommend your business in AI assistant chat and other AI-powered searches.
Keyword Research
What are people looking for when they come across your website? Does that match what you want them to be searching for? Does your website content answer questions that people are asking AI?
Keyword research and strategy can bridge the gap between search terms you’re currently ranking for and what you’d ideally like to be ranking for. Every business is different and our GEO/SEO experts work with you to find and utilize the best keywords for your company and your market.
Local SEO & Location-Based Services
Why spend your marketing dollars advertising to the world when your target audience is right around the corner? Our local SEO services dial in your internet presence so that potential customers can easily find you. That often includes optimizing your Google My Business listing so you can attract local clients that are more likely to convert.
Content Creation & Amplification
Great search visibility starts with great content. We create and optimize content around the topics, questions, services, and search terms that matter to your customers. Content is developed to be useful to real people while also giving search engines and AI systems the context they need to understand your business.
Link Building
Your website will rank higher in the SERPs AND is more likely to be recommended by AI when it’s linked to by other trusted sources. Our SEO& GEO experts create connections, otherwise known as backlinks, between your site and others. The ultimate goal is to improve the trustworthiness and credibility of your own website so the search engines will see it as an authority on the subject.
Technical SEO
A strong search strategy needs a strong technical foundation. We address the behind-the-scenes elements of your website that can affect search visibility, like page speed and crawl factors.
Website Redesign SEO & GEO
A new website shouldn’t mean losing the visibility you’ve worked to build. Because Smart Marketing specializes in both website design and SEO/GEO, we can build search strategy into the redesign process from the beginning. We consider SEO, content structure, user experience, and technical requirements as part of a new design.
Analytics and Reporting
SEO & GEO ranking is an ever-changing landscape and a process that evolves over time. We regularly evaluate your site’s performance to measure and assess the effectiveness of the current keywords and marketing strategy and make adjustments based on our findings as necessary.
Your customers are searching somewhere. Let's make sure they can find you.
Whether your customers are searching Google, asking ChatGPT, exploring an AI-powered search engine, or looking for a business near them, Smart Marketing can make help increase your visibility and get you found.
Frequently Asked Questions
About AI-Search & Search Engine Optimization (SEO)
Does MY business really need SEO/GEO?
The truth is, every business that wants to grow can benefit from search engine and AI search optimization. Making your website and online content easy for search engines and AI to find can ultimately bring in more customers, increase sales, and generate higher profits.
What is the difference between SEO and GEO?
SEO focuses primarily on improving your visibility in traditional search engines, while GEO focuses on visibility within AI-powered search and answer experiences. The two strategies work together. A strong SEO foundation can help search engines understand your business, while GEO expands that strategy to address the evolving ways people are using AI to find information, products, and services.
Why doesn’t my business show up in Google search results?
This is a great question, but one that has many answers. Maybe your website is new and doesn’t have the authority Google is looking for. Or, perhaps your content doesn’t adequately answer the search queries people are generating. A professional SEO/GEO company can do a comprehensive audit of your site and make recommendations that can improve ranking and improve your chances of showing up in Google’s AI Overview.
Why isn't my business being recommended by AI assistants?
AI assistants such as ChatGPT, Google AI, Gemini, and Claude use a variety of information and signals to determine which businesses, products, and sources to surface in their answers. If your business has limited online visibility, inconsistent information, weak content, or isn’t clearly established as an authority in your industry, AI systems may have less information to draw from when answering relevant questions.
Our GEO (Generative Engine Optimization) strategies help strengthen your website and overall online presence so AI platforms can better understand your business, what you offer, and who you serve — increasing your opportunities to be surfaced, referenced, or recommended in relevant AI-generated answers.
How long does it take to see results from my SEO/GEO efforts?
Unfortunately, you may not see overnight results from your SEO or GEO strategy. Building authority, creating meaningful content, and finding the right keywords for your business all take time, oftentimes 4-6 months or more. That’s why it’s critical to work with SEO & AI search experts to determine an appropriate marketing strategy. Then, do regular check-ins to evaluate how it’s working and make adjustments as necessary.
Should I only do SEO or include PPC as well?
Pay-per-click (PPC) marketing is another way to attract your target audience by utilizing a paid advertising campaign built around specific keywords and a specific goal. Every business is unique in its overall goals and budget. In general, however, we recommend a combination of on-going SEO with a targeted PPC campaign to reach specific goals.
Once my SEO/GEO is done, can I leave it alone?
Not if you want to maintain and continue growing your visibility. Search engines are constantly changing, competitors are continually publishing new content, and the way people search is evolving — especially with the growth of AI-powered search. Ongoing SEO and GEO help you keep your website optimized, adapt to changes in search behavior, identify new opportunities, and maintain your competitive visibility over time.
Do you need to redesign my website before doing SEO/GEO?
Not necessarily. We can optimize an existing website, but sometimes a website’s structure, content, technology, or user experience creates limitations that make it difficult to achieve strong search visibility. Because Smart Marketing specializes in both website design and SEO, we can identify those issues and recommend whether optimization, improvements, or a full redesign makes the most sense.
Why Choose Smart Marketing? We’ve Been Doing This for 20+ Years.
SEO & GEO Made Easy
AI-Search optimization and SEO are major components of any successful digital marketing effort. But, it takes regular investment of time, money, and patience to get the ultimate results. Why not spend your efforts on what you do best, like serving your customers and running your business?
Leave your GEO & SEO and marketing strategy in the hands of the experts who care about your business and your success … simply contact us today for your FREE Website Evaluation and experience what it feels like to get noticed!
“This company has taken my small, local business and allowed me to reach people across the world. They’ve single handedly increased my monthly revenue by more than 5x in a less than a year, and have given me a platform to keep growing. I struggle with building websites and creating media and Smart Marketing has done the work for me so I can focus more on my clients. I can’t recommend them enough!”
